Gourmet Pasta Marketing Plan - 2180 Words

Executive Summary Gourmet pasta is one of the best Pasta restaurants in Cabanatuan City with rapidly developing consumers brand and growing customer base. The signature line of innovative, premium pasta dishes include pesto with smoke salmon, pancetta and peas linguini in an alfredo sauce, and fresh mussels and clams in a marinara sauce. Gourmet Pasta also serves distinct salads, desserts, and beverages. Gourmet pasta uses homemade pasta, fresh vegetables and premium meets and cheeses. Gourmet Pasta will reinvent the pasta experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative product at a price designing, designing tasteful, convenient locations, and providing†¦show more content†¦* Ages 20-50, this is the segment that makes up 53% of the Cabanatuan market. * Young professionals who work close to the location. * Yuppies. * Have attended college and/or graduate school. * An income over P. 15,000.00 * Eat out several times a week. * Tend to patronize higher quality restaurants. * Are cognizant about their health. Behavior Factors * Enjoy a high quality meal without the mess of making it themselves. * When ordering, health concerns in regard to foods are taken into account. * There is value attributed to the appearance or presentation of food. Market Need Gourmet Pasta is providing its customers with a wide selection of high-quality pasta dishes and salads that are unique and pleasing in presentation, offer a wide selection of health conscious choices, and utilize top-shelf ingredients. Gourmet Pasta seeks to fulfil the following benefits that are important to their customers. * Selection. A wide choice of pasta and salad options. * Accessibility. The patron can gain access to the restaurant with minimal waits and can choose the option of dine in or take out. * Customer service. The patron will be impressed with the level ofShow MoreRelatedBSBMKG515A Assessment Task 01 Mod4620 Words   |  19 Pages Marketing Audit Plan Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective For this assessment candidates are required to review a provided case study marketing planRead MoreMarketing and New Product Line1249 Words   |  5 PagesTRUEARTH HEALTHY FOODS 1. Executive Summary This document explains why TruEarth, maker of gourmet pastas, sauces and meals, takes to launch or not to launch decision of a new product line of fresh whole grain pizza by using some forecasts and financial analysis. According to the analysis, launching the new product line is a profitable business and it exceeds the minimum business requirements which is $18,5M retail market ($12M wholesale) but according to the market researches, customers thinkRead MoreAssigment Essay8327 Words   |  34 PagesAssessment Materials BSBMKG515A Conduct a Marketing Audit To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. 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Launched in 2004 to preserve, develop, and promote authentic Italian cuisine. Comprehensive concept included a culinaryRead Moreconduct marketing audit assessment task 21449 Words   |  6 Pages Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them. External audit External macro-environmental factors Economic factors: pasta sales are expected to grow by at least 10% for the next years. One of the reasons for this is the increaseRead MoreCase Study – Truearth Health Foods Essay963 Words   |  4 PagesCase Study – TruEarth Health Foods Abstract In this paper I will discuss why the Cucina Fresca pasta was successful in light of the data in the case study tables Discuss why the Cucina Fresca pasta was successful in light of the data in the case study tables and whether there is a marked difference between customers who are likely to buy the pasta and those who will not. I will also analyze if there is a first mover advantage to Cucina Fresca introducing a whole grain frozen pizza into the marketplaceRead MoreCase Paper for Truearth by Syed Ghousuddin Hasan1001 Words   |  5 PagesDecember 24, 2009 CIS 6130 Customer Driven Marketing Spring 2012 Marketing Department Haworth College of Business Western Michigan University CIS 6130 Customer Driven Marketing Professor Dr. Mushtaq Luqmani [pic] â€Å"Market Research for a New Product Introduction† Summary: It is always essential to endure a competitive edge in the any business by incessant innovation and diversification. TruEarth Healthy Foods, a maker of 100% whole grained gourmet Italian meals subsequently achieving aRead MoreTrue Earth Case Study4545 Words   |  19 Pages COMPARISON BETWEEN PIZZA AND PASTA CONCEPT TEST RESULTS 11 8. IS THERE A FIRST-MOVER ADVANTAGE IN PIZZA SIMILAR TO FRESH PASTA? 12 9. IN-HOME PIZZA TEST RESULTS 14 10. TO LAUNCH PIZZA OR NOT? 15 11. CONCLUSION 16 12. APPENDIX 16 12.1 TABLES 17 13. REFERENCES 20 1. EXECUTIVE SUMMARY Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build